Art Direction | Brand Development | Copywriting
Initial Brand Campaign – New York, NY & Los Angeles, CA
Spring 2023
Born from the collaborative vision of mother-and-son duo, Vanie and Aram Vanerian, VANIE is more than a luxury jewelry brandñit is a testament to the harmonious blend of design and craftsmanship. Our studio serves as a sanctuary where we draw inspiration from the grandeur of antiques and ancestral heirlooms, seamlessly balancing reverence for tradition with contemporary design. Every piece in our collection is meticulously crafted by the skilled hands of our artisans, honoring age-old jewelry-making techniques while embracing modern sensibilities. From the subtle patina of hand-hammered solid gold to the allure of striking gemstones and the boldness of sculptural forms, each creation emerges as a celebration of history.
At VANIE, we strive to create enduring pieces that transcend time, destined to become cherished treasures passed down through generations.
